Pinterest Scheduling – Tailwind vs BoardBooster vs Manual Pinning

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Pinterest Scheduling

Once you start being serious about Pinterest Marketing and growing your traffic from Pinterest, Scheduling becomes essential. It can help you put in place your Pinterest Strategy (learn the essential elements of a Pinterest Strategy)
You need to plan ahead to make sure you input regular interactions with Pinterest.
Even if you pin manually, you can't just go freestyle.
To get results, you need structure and plan ahead

Your schedule should cover:

Today we are comparing 3 options

TAILWIND vs BOARDBOOSTER vs MANUAL PINNING SCHEDULING

Other potential schedulers can be used, but they are not as specialized. They are listed in my article about Pinterest Tools.

Overall - Tailwind vs BoardBooster vs Manual

Before we go into details in the pros and cons of each approach, here is an overview of the comparison between the 3, a snapshot of my personal opinion for each approach:

Biggest Complaints for each Pinterest Scheduler

Well, as you see they don't really work the same way.
On the Internet you will find Advocates for all 3 options telling you how this is better because of this or that. 
The fact is they all have pros and cons, and you need to find the best solution for your use of Pinterest.

Here are the biggest complaints I hear in regards to the 2 online schedulers:

TAILWIND

It creates new pins instead of repinning

This is true. Tailwind is an approved partner of Pinterest, and their approved channel from Pinterest does not allow for repins. So for each pins shared through Tailwind, a new pin is created and the repin counter on the original one will not increase.
They discuss this point in this article.
Since people report great progress once they start using Tailwind, I would tend to say that their explanation is right. It is not so much of a drawback since it sends signal to the algorithm that this article is popular and people pin directly from it.

BOARDBOOSTER

It is not an approved partner

The list of Pinterest approved partners can be found here.
For the moment it does not seem to have a big impact. People report good results with BoardBooster. You just have to be aware that, one day, your reach may drop for this reason.

Details -  BoardBooster vs Tailwind vs Manual 

EASE OF USE

TAILWIND

BOARDBOOSTER

MANUAL PINNING

SCHEDULE FUNCTIONNALITIES

TAILWIND

BOARDBOOSTER

MANUAL PINNING

EXTRAS

TAILWIND

• ANALYTICS - Tailwind offers a lot of great data - statistics on your pins but best of all statistics on the engagement level of your boards
• BOARD LISTS - Grouping your boards inside lists to save time when scheduling
• SHUFFLE - function allowing you to bulk schedule and yet not pin the same pin twice in a row
• TRIBES - Integration with the powerful Tribes created by Tailwind where you join a group of like-minded pinners and share each others pins
• LOOPING - Tailwind is working on a proposal
• Cross publishing on FB and Twitter and Integration with Instagram

BOARDBOOSTER

• LOOPING - this is the main feature that attracts Pinterest users. It allows you to automatically repin your own content to the same board to fresh views
• PIN MOVER - allows you to bulk move pins to another board based on criteria (extra cost)
• PIN DOCTOR - check all you boards to fix the common problems with pins (URL issue, no description, link to irrelevant content, image issues...) (extra cost)
• GROUP MANAGER - for the owners of Group Boards to help monitor pins and contributors

MANUAL PINNING

None 🙁

COST

TAILWIND

Main plan for single user is a 9.99$ a month (less if you buy annually).

BOARDBOOSTER

Many different plans per number of pins per month:
The first plan is at 5$ per month for 500 pins (which means 16 pins per day)

MANUAL PINNING

FREE!!!!!!!!!!

Recommended Pinterest Scheduling Strategy

If I had to choose between Tailwind and BoardBooster, I would pick Tailwind by far. I love the interface and the way to add pins to the queue and shuffle.

But I think the best approach is actually to use a combination:

Beginner Pinterest Stragegy

1. Use Tailwind to:

• Schedule repins of your new pins into other boards
• Schedule pins from others

3. Use Manual Pinning to:

• Add you new articles to the most specific board

Pinterest Stragegy for users with lots of content

1. Use Tailwind to:

• Schedule repins of your new pins into other boards
• Schedule pins from others
• Reschedule popular pins

2. Use Manual Pinning to:

• Add your new articles to the most specific board
• Repin directly the pins that brings the most traffic (found from Google Analytics, not from Pinterest or Tailwind - sometimes pins from others are the most powerful)

And when I go on holidays, only step 3 does not get done...

But remember the ESSENTIAL

SCHEDULING without the BASICS in place = NO RESULT

Scheduling is fantastic. I love my Tailwind account because I save a lot of time with it.
However, if you ignore the rest of your Pinterest Strategy, no amount of scheduling will help you grow your traffic.
It is ESSENTIAL to have the basis in place for scheduling to help. I mean:

• Providing content adapted to Pinterest Users' expectations
• Designing Fantastic Pins (both image and text) created with the user in mind
• Implementing Good Pinterest SEO so that the algorithm knows to show your pins to the right Pinterest users

If you need help learning all that and are looking for a step-by-step, check out my 2 courses to Grow you blog traffic with Pinterest:

Time to get scheduling!