Trying to up your Pinterest Game?
Pinterest is a powerful Marketing tool.
This is why I have compiled for you a list of more than 50 Pinterest tools through the whole interaction process. This way you can:
- Save Time
- Increase Reach
- Increase conversion
Check it out:
This article contains affiliate Links (info on the Disclosure page). If you purchase using my link, I get a commission at no extra cost to you.
UPDATE 2021 -
Since entering on the stock exchange, Pinterest has completely changed strategy.
They want to keep users on their platform and not send them on our blogs.
They are moving away from being a search engine to being just another social media platform.
The following article was not updated following that change, since I consider Pinterest is not worth the time anymore, not bringing much traffic.
Best Pinterest Tools
Trying to find the best Pinterest Tools? Well it really depends on your whole Pinterest strategy for your brand and website, how you like working, how much you can spend etc. It also depends if you need Pinterest Tools for business or simply blogging...
You have to find the right Pinterest online Tools and strategies for you.
This is why you will find in this article, all the tools I could find. This way, you can decide what suits you best.
In the meantime here are my favorites:
- For image sourcing, I use my own for my travel blog. And for this blog, the Canva and depositphotos stock photography database.
- For Pin design, I am a big fan of the online tool Canva. I use the paid version for its fantastic extra functionnalities
- For Scheduling, I am a big fan of Tailwind. Pinterest is not like any social media network, so it deserves a different tool that is specialized and approved by Pinterest. Try Tailwind for free
- For analytics, I use Google analytics and Tailwind
Free Pinterest Tools & Paid ones
The best tools around Pinterest are sometimes the one you can afford. So to help you go through the list I have listed their price range and included Free Pinterest Tools
Free - Free monthly plan available
$ - first plan udner 15$ a month
$$ - first plan between 15 and 50$ a month
$$$ - first plan over 50$ a month
And if you want to make the best of Pinterest with or without tools, check out my list of more than 100 Pinterest Marketing Tips
Pinterest Owned Tools
- Pinterest App for Mobile phones
Access: In your App Store
Kind of obvious, I know but Hey, it is a great tool. Wherever you are, you can look for inspiration or do some pinning to your account.
- Rich Pin Validator
Rich Pin Validator is a tool that allows Pinterest to check the validity of your link and collect Meta Data - Once you have validated Rich Pins, it knows to go fetch your Meta Tag and display your blog title in bold under the pin.
This tool can also be used as a URL debugger when you are having technical difficulties.
- Pinterest Widget Developper
Pinterest has its own Widget Builder.
It allows you to get the code for widgets such as
- Follow me button
- Visual widget for a specific board
- Visual widget for a specific account
Those are great to add to your sidebar or header.
It also enables you to embed Pins into blogposts.
- Pinterest Analytics
Access: Within your Account (top left)
If you set up a business account in Pinterest, you get access to the Pinterest Analytics tools for free. It gives you an idea of your reach on Pinterest. But the best part is to see what your most repined pins are (or the ones that triggers the most clicks). You can also see this information for the other pins you share, so you can learn what works and does not.
To convert your account to a business one, check out this page.
- Pinterest Keywords suggestion
Access: Within your Account (search bar + press enter)
The Search Bar suggestion tool in Pinterest is here to help Pinterest users narrow down what they are looking for.
But from a business standpoint, it is a tool to see which keywords Pinterest users might be entering in the search bar 🙂
Pin Design Tools
The design of your pins is the most critical aspect to get repins and traffic to your website. And most of it does not depend on your tool but on the approach you are taking of image and text.
Learn more in the Pinterest Traffic Avalanche Course
Acording to my Pinterest Survey with Travel Bloggers, 80% of them are using Canva. And I can see why. I love it. It has a lot of great function to create beautiful designs with images, text and photo collages.
I personaly use the paying version and I think it is worth it with the options to organize everything and do quick modification. Their Magic Resize function is simply magical 🙂 I save so much time thanks to this ( I create first my pin and then magic resize to Facebook, twitter and Square images)
It does not have an Affiliation program, so I am really not saying how much I love it just for your to purchase...
PicMonkey is a well established tools for photo management. It has less image design options but a powerful photo editing software included. So If you want to reduce the number of tools you are using, it does both editing and pin design pretty well.
Stencil includes a huge number of free to use images and icons in order to create your graphics. They have really nice clean content.
They propose different packages with a limited number of graphics or a monthly unlimited option.
Free editing tools from the owners of Buffer. It has a good database of free images. It is a lot simpler, but if you are looking for a free option is does the most important things.
Other well structured online design tool. I think the best for you is to try them all for free and see the one that suits you best...
If for you freedom of design is the most important, then go straight to the Adobe suite with Photoshop. You can have it in the package with Lightroom.
And to go even further, if you want to draw your design, you can use illustrator and combine it with Photograph
Tools to Source Images
But to create those beautiful pins, you need great images.
Improving your own photos
If you have your own photo that's great. Don't forget to fix them a little with straight horizon and a boost of colors. Otherwise they won't stand out in the Pinterest Feed (check out my article with some Pinterest design tips)
As we saw PicMonkey has good basic photo editing combined with the design tools
But if you are looking for more, I am a huge fan of Lightroom. It is so powerful what you can do with just one click!
You can also source stock photography to get high quality images. Some websites have free content, other will require your to pay a licensing fee.
There are so many, it is difficult to list them. But here is a selection.
Some will be more adapted to a niche, while other will satisfy other needs.
- Pixabay - all types of photos and illustrations - Love it
- Unsplash - Beautiful stock
- New Old Stock
- Public Domain Archive
Pinning & Promotion Tools
Pin it buttons
One of the best ways to remind people they can pin images, is to add a pin it button that appears on the image. But it is a question of taste for the look of your own website and of your photos. Here are some options.
- jQuery Pin it button for images
Specialized plugin that only adds Pin it button to your selected images
If you look for 'Pin it button' in the wordpress plugin database you will find more options. This was one of the most recently updated I found.
Great option to add Pin it button on all your images in your website. They can appear when the image comes into display.
The whole suite of Social media sharing inco of Sumome includes the possiblity of adding Pin it button to appear when the reader hovers over an image.
Note that in the free option, the Sumome branding appears on your website.
Social media plugin
Of course you can also set up your classic social media sharing pluggins to include Pinterest
- Digg Digg
- Easy Social Share Buttons
- Pinterest browser extension
Pinterest has its browser extensions you can install for free in a few clicks. It allows you to Pin any articles that interest you.
- Tailwind browser extension
Free with scheduling tool
We will see in the next section that Tailwind is a fantastic scheduling tool for Pinterest and it comes with its own extension which makes scheduling feel like a breeze!
You can also promote your Pinterest account in a pop up.
You either already have a plugin that does pop up and you add a follow button on your designed pop up.
Or you can use a specialized plugin:
Milotree is a plugin that focusses on converting visitors into followers. It integrate with your Pinterest and you can set it up to remind visitors to follow you on Pinterest with a smart pop up.
Milotree is so easy to set up and people, including myself on mu travel blog, are reporting great increase in Pinterest Followers!
Pinterest Scheduling Tools
Specialists Scheduling Tools
Tailwind is my absolute favorite Pinterest Tools. It saves me so much time!!! And I can use it with a lot of confidence because it is an approved partner of Pinterest.
I includes functions like setting up a schedule to Pin at the best times of the day, Bulk Scheduling and it provides really interesting statistics like the level of engagement of the group boards you are participating in.
You can try Scheduling 100 Pins for free to see if you like it 🙂
The famous Boardbooster did not get approved partner status and has shut down.
Started as a Free Autofollow/unfollow tools. It now offers Scheduling options. I have not tried it because it started as follow/unfollow and I don't like spammy account management. But if you are interested, they still offer this option. But be aware that Pinterest seems to be doing changes to render those activities impossible.
Update: Roughly 2 days after publishing this article, I received a comment on this article from a fake PinPinterest users writing how awesome it was. This just confirm my personal opinion about it: SPAMMY.
If you are already using ViralWoot for your social Media Scheduling, you can add the Pinterest function to it. Its advantage is that you can loop old pin to republish automatically.
Social Media Scheduling Tools
Less Pinterest features with this option, but there are great solutions for those who don't want to manage hundreds of social management tools.
One of the big names in social media scheduling. It includes the option to share on Pinterest. Some of the advantages of Viral Tag is that it integrates with Canva (that we saw in the tools for pin design) and with Google Analytics.
Another big name in social media scheduling. Buffer has the Pinterest Scheduling option.
Great option for many social networks, Coschedule do offer Pinterest scheduling but with just basic features.
Pinterest related tools
Pingroupie is famous to help you find group boards in your niche. You can sort by number of followers and popularity. But be careful that data is not always fresh
- Pinterest Keyword Tools
Basic tools that provides suggestion of Pinterest Keywords
Annoyed by the new way of moving boards around on Pinterest? Pinterest sort is a browser extensions that helps you organize things more easily
- Tailwind Tribes
Access: You need to be invited to join a tribe
For the moment they let you access Tailwind Tribes without a Tailwind account.
The tribes are equivalent of group boards but within Tailwind. It lets you show your pins into focussed groups that are likely to repin your content and allow you to reach new audiences.
And what I love is that you can really track how things are going and that it is giving me a lot of great content to schedule directly from the tribes. It saves me so much time!
Free or $
Not convinced by the utility but it must have some since it exists. If you do a lot of cross promotion Facebook/Pinterest, Pinvolve converts Facebook photos into Pins.
- Woobox Pinterest Facebook Page Tab
Cross Promotion between platforms is a good way to increase followers and improve reach. Woobox allow you to add a Pinterest tab to your Facebook fan page
Free to start
The "If this, then that" tool also works with Pinterest. So however you want to integrate your Pinterest actions with other activities, IFTTT can help you.
Quote for Brands
Influence Marketing platform dedicated to connecting brands with Pinterest influencers.
Infographics are very popular on Pinterest. They get a lot of repins. So taking the time to design an Infographic for your top articles is worthwhile. Below are some tools to help you do so:
For your basic Infographic, Canva is already a powerful tool. It has a lot of icons you can use. For example I did my Pinterest Survey infographic using Canva
To take things to the next level and have all well aligned and well formatted, I think Adobe Indesign is a powerful tool. You might not want to purchase it just for infographics, but if you do a lot of fillable tools for online course or as downloadable opt-ins, then it is a great option.
If you are beginners in terms of infographic design, then you need structure. Those tools are specialized in the creation of infographics, so they can help you get started:
Free or $
Free or $$
Free or $$
Pinterest Metrics Tools
Measuring your own Pinterest Success
Let's start with the tools that you might already have that allow you to see how well you are performing in terms of views, interaction and traffic
- Pinterest Analytics tools
Access: Your Pinterest Account
As we saw at the beginning, Pinterest has its own analytics tools to see your reach and know your best performing pins over the last 30 days or overall. It is free with all Pinterest Business Accounts
- Google Analytics
Access: Your Google Analytics Account
I personally prefer to get into Google analytics. I focus on visits from Pinterest and time on site to see potential for conversion.
Go to Acquisition / Social / Network referrals.
- Tailwind statistics
$ - with scheduling tools
Tailwind has a great set of statistics. Timeframe is limited in the first plan but it is already very useful, especially the engagement level in the different boards. It allows you to ditch the non-performing group boards
$ - with scheduling tools
Access: IN your Viralwoot account
The scheduling Tool Viralwoot provides a lot of statistics about your performance on Pinterest. And the Pin Alerts also allow you to follow other accounts to see what is performing and improve your strategy.
In-depth Social Media Marketing Metrics
If you are a big brand and want to do some performance analysis and comparison with competition, then the following tools can provide detailed data and metrics.
- True Social Metrics
Curalate works a bit differently using its own image recognition software to see how your content is being shared across all platforms including Pinterest. It is oriented towards brands doing digital commerce.
Mobile Pinterest Tools
- A lot of those tools have mobile apps. For example Canva
- Wordswag to add text to your photos
And if you need help figuring out how to make the most of Pinterest, have a look at this course that helps bloggers understand how to use it and increase their traffic:
Found something you like? Any other suggestions?
Leave a comment 🙂
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